About
More than software
Rollform Connect is the first AI-powered scheduling and production management platform purpose-built for the roll forming industry. Born from the realities of steel frame manufacturing, it was designed not in theory, but on the factory floor where inefficiencies, bottlenecks, and costly delays demanded a smarter way forward.
Our platform unifies quoting, CRM, inventory, scheduling, and machine control into one seamless workflow. The result is simple: manufacturers save time, cut waste, and unlock new levels of productivity. This is intelligent manufacturing, reimagined.
Our Mission
To empower manufacturers with intelligent, integrated software that eliminates inefficiencies, maximises productivity, and enables the future of smart, connected manufacturing.
our story
Rollform Connect was created to solve a challenge no existing system could. Traditional ERP add-ons and fragmented software tools fell short of the complex needs of roll forming manufacturers. So we built something different.
In 2021, our founders experienced steel frame manufacturers themselves began developing a solution that integrated directly with the realities of production. By 2023, we had evolved into a powerful web-based platform with open APIs, ready to connect seamlessly with leading ERP systems like NetSuite, Xero and much more. Today, Rollform Connect stands as the first-to-market, AI-driven scheduling and production platform for roll formers already transforming factories across Australia, UK, USA and beyond.
And this is just the beginning. Our roadmap is set on predictive analytics, automated quoting, and even marketplace job-sharing innovations designed to keep manufacturers one step ahead in Industry 4.0.
The Leadership Behind the Innovation
At the heart of Rollform Connect is a team of leaders who understand manufacturing because they’ve lived it.
Geoff Arnell
Managing Director
With over two decades in construction and steel framing, Geoff brings a rare blend of technical expertise and business strategy. As co-founder of multiple ventures, including Tag Frames and Arista Homes, his vision has always been about solving industry challenges with smarter systems. Geoff’s leadership drives the strategic direction of Rollform Connect, ensuring it remains both practical for manufacturers and future-ready.
adam toth
Operations Director
Adam’s career has been built in the thick of construction and structural steel. With a strong background in fabrication and installation, he knows the demands placed on manufacturers day to day. As co-founder and Operations Director, Adam leads research, development, and operations making sure Rollform Connect continuously evolves to meet the real-world needs of the industry.
Together, Geoff and Adam represent the bridge between manufacturing and technology ensuring Rollform Connect is not just software, but a trusted partner in the future of intelligent production.
Strategic Partnerships
Scottsdale - Our Foundational Partner
Rollform Connect is proud to partner with Scottsdale, a global leader in steel frame roll forming technology. Our collaboration brings together machine excellence and software intelligence creating a seamless connection between hardware and data-driven production.
Through this partnership, Rollform Connect is already fully integrated with Scottsdale machines, enabling real-time machine intelligence that optimises scheduling, forecasting, and production performance.
For manufacturers using Scottsdale systems, this means Rollform Connect can be purchased and activated directly through Scottsdale, ensuring an effortless setup and immediate workflow integration.
Partner With Us
As Rollform Connect continues to expand globally, we’re seeking additional strategic partners who share our vision of smart, connected manufacturing. Our open integration model and API-ready architecture make it possible for machine manufacturers, ERP providers, and technology innovators to collaborate in shaping the future of Industry 4.0.
If you’re interested in becoming a strategic partner, our team would love to start the conversation.
Rollform Connect is where machine intelligence meets real-world manufacturing.
Join us in shaping the future of roll forming.